PRAY™ plants 10 trees every time we sell a garment.
PRAY™'s founders decided that creating a brand and pursuing a passion should not leave behind the same global scars the fashion industry has excepted for decades. We need to do whatever we can to be kind to the earth and the people in it. It is not an advertising slogan to be thrown about when it comes to the word sustainability but something we should all be pushing towards as a collective. With this PRAY™ faces economic challenges with its manufacturers that simply cannot flip a switch. Peoples livelihoods are on the line. By working with our factories we can develop and push further into sustainable processes. More than this we can also support charities which need our help. PRAY™ plans to support as many charitable causes as possible during in its lifetime so that long after its founders have left this earth the work and the brand leaves behind a positive impact and message to the next generation.
"We aren’t just planting trees, we are changing lives through regenerative agriculture" - PRAY™
We lose trees at a rate of 50 soccer fields per minute as our food systems destroy our ecosystems. Most of this degradation occurs in the developing tropics of Africa, Latin Axqmerica, and South and Southeast Asia where hundreds of millions of chronically-hungry, smallholder farming families use destructive and short-sighted agricultural practices that further degrade their communities trees, soil, water and biodiversity, making them even more likely to migrate and more vulnerable to the climate changes that lie ahead.
The Forest Garden Program is a simple, replicable and scalable approach with proven success. TFTF trains farmers over a four year period to sustainably revitalise their land. Providing all of the training, seeds, tools, and materials. The farmers come prepared with their own land and ready to change their family’s life. Through our Forest Garden Approach, farmers plant thousands of trees that protect and bring nutrients back to the soil. This helps farmers grow a variety of fruits and vegetables. Forest Garden farmers gain increases in income and food security, even in the first year.
Where We Work
TFTF are currently working with thousands of farming families across five countries in Sub-Saharan Africa. The focus is on the implementation of Forest Garden Programs in Cameroon, Kenya, Senegal, Uganda, and Tanzania, as these are areas where TFTF are having the biggest impact and seeing profound results.
How PRAY™ contributes
PRAY™ is currently committed to plant 100,00 trees in the next 12 months. Every time we sell a garment via our eccommerce platform we will plant 10 trees. This commitment is just the beginning and a bold move for a brand with a big heart and loads more plans.